Fastest Growing NetSuite Solution Provider Worldwide, 2015

Al Faris Equipment Rental LLC

How Al Faris is now one of the most satisfied NetSuite Users

A leading heavy equipment rental company in the region, Al Faris struggled to allocate and monitor resources effectively, using the on-site ERP that they had implemented previously. Management also lacked timely information on critical areas of operations.

“The implementation team at KPI went beyond the standard NetSuite features”


Al Faris Equipment Rental LLC


Dubai & Abu Dhabi (United Arab Emirates), Jubail (Saudi Arabia)


Logistics – Equipment Leasing



Applications Replaced

Competitor on-site ERP, multiple legacy software, Spreadsheets

Netsuite Product Implemented

NetSuite OneWorld

“NetSuite has helped us completely automate various complicated internal processes: from the booking of cranes, to the management of hundreds of timesheets a day and the direct billing of heavy-lifting equipment on construction sites across the Middle East.”

Hillary W. Pinto Managing Director

Challenges Faced By AlFaris

The Al Faris Group, based in Dubai, provides much of the heavy-lifting equipment for the unabated construction going on across the Middle East, including for the world’s tallest building, the Burj Khalifa, as well as for the Dubai Metro and Dubai International Airport. To help streamline the rental of over 3,000 machines – worth an estimated $400m – on thousands of construction projects and managing around 3,200 employees, the company decided, in 2014, to provide its employees NetSuite Users access and adopt a cloud-based ERP solution from NetSuite.

Challenges (With the ERP system previously used)

  • Manually created Quotations: with several combinations of rates and equipment capacity;

  • Manually created timesheet: challenging to monitor and control the progress and amendment;

  • Lack of complete control over billing schedules, billing rules leading to revenue leakage;

  • Excel sheet tracking of Resources: lacked timely information of idle resources;

  • Managing site requirements which involved security clearances, permissions and equipment test reports, was cumbersome and time-consuming.

KPI’s Solutioning

  • Customised entire set of documentation right from Quotations, Timesheet, Resource tracking and allocation;

  • Created bespoke billing rules and schedule capture all the possible combinations only once in the chain – seamlessly passing through the entire process, leading to complete automation of invoices

  • Complete control over Timesheet generated, amendment till the timesheet is fully billed automatically through workflows

  • Seamless integration with all other modules and real time analytics of CRM, Financials, Resources and Timesheet


What We Achieved for the NetSuite Users?

netsuite erp

Reporting Structures And Planning

Previously, the company was getting bogged down with many cumbersome and time-consuming processes involved in managing site requirements such as security clearance, permissions and equipment test reports. Timesheet management and resource utilisation were laboriously planned using mostly Excel spreadsheets, while management lacked any timely information on critical areas of the business.

netsuite erp

Automated Bookings And Billing

With a growing number of projects and clients, a team of only three people can now consistently manage more timesheets than ever before – between 400 and 500 a day – using Netsuite technology to automatically bill according to specific weekly, monthly or hourly requirements. And with over a thousand clients, quotations for every booking take just two to three minutes each, instead of around twenty-five minutes before.

netsuite erp

Reducing Admin And Manual Tasks

NetSuite also helps with the necessary licensing, certificates, permissions and passes required for each construction project. For instance, for site inspections, previously this meant a full time job for one individual and lots of internal paper-work, whereas now things can move forward in under an hour. Inter-company transactions and financial consolidations between the company’s five offices in two countries took several weeks before – and, in some cases, months – but now take just a couple of days.

Thanks to our new systems and the improved workflows spear-headed by KPI, we can be sure of better use of our materials and staff. Previously, without proper planning, these valuable resources could sometimes lie idle.

Now, with better reporting capabilities and real-time visibility across the business, things are much more efficient.

Hillary W. Pinto Managing Director