Strategy is an action that management of a company take to achieve the organization’s goals. In other words, Strategy is to integrate various activities of an organization by utilizing and allocating the available resources to meet the objectives. While planning a strategy it is essential to consider that decisions are taken wholistically considering all risks associated with it. Certain actions could be met by have be met by reaction from those affected, competitors, customers, employees or suppliers.
While businesses plan for growth or improve their margins or enter new markets or ensure smooth succession, proper implementation of action plan is as critical as detailed planning.
The Middle East is one of the most fertile grounds for different types of businesses. Among the many different places in the Middle East, Dubai presents unmatched opportunities whether it is to incubate, incorporate or expand a business with its strategic location that serves as a hub connecting the east and west, and its business friendly economic and trade policies.
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