Dayim Equipment Rental Co. improves their equipment rental operations with Rentegrate built for NetSuite ERP system.

KPI helped us in scaling our multiple Subsidiaries operations across GCC. Our rental operations are very complex. There are numerous scenarios for rent and re-rent, hire and off-hire. There are many billing scenarios, sophisticated billing rate modifications and many more processes. All these were fully automated in NetSuite for easy and seamless operations. We are able to access real-time financial, equipment related, customer information and analytics. We are not done with NetSuite yet! KPI is building our next solution for our continued growth.
Jamsheer P
Team Lead & QA/QC Manager (MENA)
Dayim Equipment Rental Equipment Rental Co.
About Dayim Equipment Rental Equipment Rental Co.

Dayim Equipment Rental (previously known as Hertz Dayim Equipment Rental), is one of the leading equipment rental companies in the Gulf. Dayim Equipment Rental serves the construction and industrial segments, providing solutions for government entities and infrastructure (Industrial manufacturing plants, refineries and petrochemical operations).

Dayim Equipment Rental provides daily, weekly, monthly and long-term rental solution for construction equipment, Power equipment, electrical equipment, Earth Moving and Material Handling equipment.



UAE, KSA, Kuwait, Qatar, Bahrain



Equipment Rental Services





Applications Replaced

RentalMan, Tally and Salesforce


NetSuite Products Implemented

NetSuite OneWorld, CRM, Advanced Procurement, Advanced Financials, Project Management, Fixed Asset , Rentegrate


Business Challenge: Make rental processes more efficient, improve fleet tracking and operations and automate billing system.

Dayim Equipment Rental, like most equipment rental companies, has outgrown its previous multi-systems setup. It had a huge and complicated operation. To summarize, Dayim Equipment Rental was struggling with:

  • Complex equipment rental operations rental processes.
  • combination of billing scenarios based on extra hours, meter reading and time sheet.
  • data analytics about and rental efficiencies, investment returns and idle fleet.
  • Difficulties in fleet tracking in the absence of Integrated Rental equipment workshop solutions.

Dayim was looking for a best equipment rental software to grow their rental business.

The Solution: A sophisticated system to meet the expanding operations at Dayim Equipment Rental

KPI’s team rose to the challenge and implemented NetSuite ERP across GCC. Three popular software replaced a single system – Rentegrate, a Rental management ERP system built for NetSuite OneWorld! Dayim Equipment Rental now manages its end-to-end rental operations from one single platform. One equipment rental software for their entire business- across the Gulf.

From THREE disparate systems to ONE single solution! - NetSuite’s capabilities solved all their earlier challenges

Improved Rental Processes

NetSuite’s deep-rooted functionalities cover for almost any business scenarios. Complex rental processes at Dayim Equipment Rental were simplified to the T on NetSuite. KPI mapped and customized entire process flows to address scenarios and business requirements like:

  • Equipment Re-rent,
  • Substitution,
  • Ancillary Services,
  • Manpower processes,
  • Replacement / breakdown processes
  • Rental modifications
Equipment Rental Process Management on NetSuite ERPRentegrate equipment rental ERP system view showing how to change rental rate under rental operations on NetSuite ERP

A perfect solution designed for rental equipment service and maintenance

Dayim Equipment Rental strives to maintain equipment quality and consistency across all its locations. KPI implemented a customized, equipment repair and maintenance system for workshop. The workshop solution was fully integrated with the rental operations in NetSuite. When a rental equipment off hired or returned to Workshop, the specialists clean, inspect, and service it, making it job ready for the next customer. With NetSuite it is now easier to:

  • keep track of service history of all the rental equipment.
  • real time access to all the rental equipment statuses and locations.
  • track and manage bookings, allocation, and service schedules for uninterrupted availability to customers.
Rentegrate ERP System view showing work order, maintenance and service history of a rental equipment.

Automatic Invoicing – control revenue leakages

  • Bespoke billing engine to generate accurate invoices.
  • Customized billing cycles and billing rules for all possible billing scenarios.
  • Change rental contracts to suite business requirements and prorate charge.

No possibilities of errors. No manual invoicing. And no room for revenue leakages.

Rentegrate ERP System view showing how to do bulk invoicing for various customers in rental operations management on NetSuite ERP for Equipment Rental

MIS, Analytics and Dashboards for real-time visibility and decision making

Thanks to NetSuite, advanced rental industry analytics are now a reality. Dayim Equipment Rental can now:

  • Access real-time billing, financial and operational data.
  • Monitor idle fleet, Fleet unavailable for rent, availability schedule etc.
  • Gain insights from advanced rental industry analytics like Dollar utilization, Time utilization, Investment utilization.
  • Revenue optimization opportunities like re-rent, substitute equipment etc.
Rentegrate system Dashboard view showing rental analytics, metrics and key information in real-time on NetSuite Equipment Rental ERPRentegrate system view of UTE analytics Data - cost, time and dollar Utilization data for equipment rental business on NetSuite ERP
Working with KPI

“NetSuite allows us to manage our rental operations with ease and efficiency. NetSuite’s intelligence along with KPI’s expertise has enhanced our overall operations and provided us with analytics, dashboards and reports that we always wanted to see.”

Jamsheer P

Team Lead & QA/QC Manager (MENA), Dayim Equipment Rental Equipment Rental Co.

The Results
  • Complete control & visibility of entire rental business on one platform.
  • More Efficient Billing Operations.
  • Improved decision making with access to analytics and reports.
Dayim’s requirements were unique and challenging. Customization possibilities in NetSuite platform provided a great platform and opportunities to design and develop an end-to-end solution for equipment rental operations.

With over 30 years of hard work and commitment to making a real difference, KPI has grown to serve customers from a variety of business sectors and industries across Middle East.

KPI | Suite 301 & 308, Building – 2, Bay Square, P.O. Box 121395, Business Bay, Dubai, UAE.

+971 4 455 10 10

[email protected]